Hypesmith - Putting the Hype in Healthcare Marketing
Hypesmith is an innovative strategic marketing partner for healthcare organizations. We bring the hype back to healthcare.
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Hypesmith Healthcare Marketing LEARN MORE Hypesmith Logo



Who We Are

Hypesmith is an innovative strategic marketing partner for non-profit, for-profit, and government healthcare organizations. We provide experts in their craft who understand the unique challenges of the healthcare industry. Our process is simple, and our ideas are revolutionizing.

What We Do

Our creative artisans, our tactical healthcare technicians, and our content masters bring the most compelling solutions. With our passion and sole focus in the healthcare market, we are able to foster meaningful relationships to deliver the best results—making us the partner of choice.


Whether you are looking for a highly-specialized product rollout or marketing strategy or you need a fully outsourced marketing department, Hypesmith offers master craftsmen who will develop a plan that best fits your organization and sets you apart from competitors.



Bringing the Hype to the appropriate audience requires the right mix of Strategy, Content, Creative, and Services to deliver desired Results. Once we understand the results clients are trying to achieve, we help develop the strategy to meet the goal. Once the strategy is finalized, we create content, design creative concepts, and utilize the right tools to build an impactful message and deliver it to the right audience.


Click on each element of our process to learn more.

As healthcare marketing veterans who understand the urgency of keeping up with the ever-changing healthcare landscape, our approach to strategy goes well beyond that of a typical marketing agency.


Hypesmith crafts the most laser-focused strategy for clients to distinguish their role in the healthcare delivery system. Our expert staff and partners begin by assessing the unique needs of every client. Strategies are then developed to ensure successful outcomes.


Successful partnerships have resulted in the implementation of healthcare reimbursement strategies, the development and implementation of new product lines, expansion into new markets, improved stakeholder awareness and community impact, recruitment of physicians, and overall product and brand enhancement…just to name a few.

Content is king. Anyone can explain something with unlimited time and words, but what a bore! The key to an effective strategy is explaining things in the fewest and most understandable words possible. We take the confusion out of the highly complex healthcare solutions by cutting out the fluff. We’re not only great hype smiths. We’re excellent word smiths too.

A picture says a thousand words and done right can tell a story better than that same 1,000 words. We take creative elements and blend them into all aspects of the solution we develop with our clients. We don’t just make things look nice—we create design elements that make an impact on the specific audience our clients are targeting and help them understand the offering. Creativity is our lifeblood.

If you don’t need a sledgehammer, don’t use one. Our list of tools and services is expansive because not every tool is needed for every job we craft. Below is just a short list of the various services we offer to deliver impactful messages to the right audience at the right place and the right time. Not sure what a certain tool or service is? Just ask!

Marketing Consulting

  • Brand & Content Development
  • RFP Strategy Development
  • ROI Analytics
  • CRM Strategy & Support
  • Geo-Fencing & Competitor Retargeting
  • Social Media
  • Web Development
  • Videography & Animation

Personnel Consulting

  • Assistance with Recruiting & Onboarding Staff & Families
  • Associate Training, Mission, & Values
  • Wellness and Health Promotion Education
  • Education Regarding Value/Risk Referral Program
  • Personal Recruitment of Physicians and/or Healthcare Professionals
  • Internal Marketing & Communication

Strategic Consulting

  • Community Partnerships
  • Government Programs
  • Acquisitions / Mergers
  • Regional Collaborative Agreements
  • Product and New Business Rollout
  • Medical Service Awareness

Operational Consulting

  • Medical Billing Claim Review
  • Process Improvement Facilitation
  • Product Branding & Marketing Support
  • Healthcare Reimbursement Strategy & Negotiation Support
  • Environmental Impact Assessment for Community-Based Services
  • Development of Appointment & Q&A Call Centers

Not all healthcare clients are looking for the same results. Hospitals might be looking for recruitment of physicians. International insurance companies might be looking for product development. Healthcare payers might be looking to increase their RFP win rate, and payment integrity companies might be looking to expand and cross sell into new markets. We track and report marketing and consulting efforts against the goals our clients want to measure. We have a proven track record. We’d love to tell you about it!

Hypesmith Process



With over 30 years of experience in the healthcare market, Hypesmith has worked with private and public healthcare companies as well as not-for-profit and government healthcare organizations. Our collaborative approach to marketing provides customized solutions based on the client need and delivers their brand promise to prospects and market facing channels.


Hypesmith is more than a marketing company. In addition to the traditional marketing experience, our team has provided clients with:


    • Project management
    • Program and product development
    • Roll-out
    • Prospect building
    • Proposal development and strategy
    • Client retention


Understanding of the ever-changing healthcare market gives us the competitive edge in helping you achieve your goals. We look forward to learning more about your business and how we can help accelerate it.

photo of Hypesmith President Christine Craig

Christine Craig


photo of Hypesmith Creative Director Steph Langan

Steph Langan

Creative Lead

Carrie Behrmann

Carrie Behrmann

Finance Director

photo of Hypesmith Marketing Coordinator

Alexis Parker

Marketing Coordinator

photo of Hypesmith Web Developer Robert Lanchsweerdt

Robert Lanchsweerdt

Website Developer

Cody Metzger

Cody Metzger

Healthcare Project Analyst

Dana Washington

Dana Washington

Healthcare Project Analyst

Get Hyped.

Get in Touch.

Are you as hyped as we are?

If so, we would love to hear from you! Whether you’re looking for assistance with a particular marketing strategy or need a fully outsourced marketing department, Hypesmith can help you forge new and lasting business relationships that will set you apart from the competition.



Proudly located in Indianapolis, IN!