The Hype | An Inside Look into the World of Healthcare Marketing
Hypesmith is an innovative strategic marketing partner for healthcare organizations. We bring the hype back to healthcare.
healthcare marketing, marketing indianapolis, healthcare, indianapolis marketing firm, hospital marketing, hospital website design, hospital public relations, hospital advertising, indianapolis marketing firms
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The Hype

An Inside Look into the World of Healthcare Marketing

Our client, Equian, had the opportunity to have Ken Schmidt, author of “Make Some Noise: The Unconventional Road to Dominance” on their client-based podcast during their annual client symposium. Our marketing team was on-site at their annual conference with equipment ready to go and we......

Imagine the design on a T-ShirtWhile a print of a design might look flat and 2D, a design on a t-shirt will take on a 3D effect (wrinkles, folds, movement, etc.). Don’t be afraid to mock up your T-shirt design on a photo with a model.......

“Instead of thinking outside of the box, get rid of the box.” -Deepak Chopra We continue to hear about the surge of challenges that rural hospitals face. They’re competing with larger hospital systems creating financial distress and closures. Here’s what we know: rural hospitals typically......

“There is no innovation and creativity without failure. Period.” -Brené Brown Social media is now our voice, communication hub, and store front. It can help you leverage new connections and increase your sales. It’s important to keep your social media fresh and engaging! Don’t be......

“Color does not add a pleasant quality to design – it reinforces it.” – Pierre Bonnard Color is one of the most important aspects of any design. It helps to set a mood, alter an atmosphere, and can even invoke a memory. With each color having......

“Alone we can do so little, together we can do so much.” – Helen Keller Asana promotes team togetherness. This platform allows our team to stay connected and assign actionable tasks to each other.  Asana also provides our team with a sense of progression when......

“White space is to be regarded as an active element, not a passive background.” —Jan Tschichold Don’t be afraid to leave pockets of negative space – Utilizing these kinds of areas will ultimately bring balance and define the areas of positive space in your composition.......

“Someone’s sitting in the shade today because someone planted a tree a long time ago.” – Warren Buffett, investor Geofence Advertising allows you to deliver your message to the right party and the right time in the right location. In a nutshell, geofencing leverages location-based marketing......

“Knowledge is of no value unless you put it into practice.” – Anton Chekhov If you keep your knowledge and skill to yourself then who are you helping? I get it…video isn’t an easy platform for many but that shouldn’t stop you from at least......

“Winter is Coming” Motto – House Stark, Game of Thrones Game of Thrones is an obsession of mine – I can’t wait for Season Eight.  “Winter is Coming”  is a great motto for the white walker invasion about to unleash next season, and how Jon......

“Great things never came from comfort zones.” -Anonymous As soon as we get comfortable with social media…BOOM…something changes. In the world of social media, we must get comfortable with being uncomfortable. Social media is an ever changing machine. Algorithms, reactions, engagement, filters, stories, links, sharing,......

Client Profile: Property and Casualty Division was looking to expand the reach of an extensive video developed around Need: Consultative advice on all available media and how to hit the target audience and those contact in their sales opportunities at the right time Solution: Hypesmith......

“Work Smarter, Not Harder” -Allan F. Mogensen Time management is key to getting things done efficiently.  As human beings, we spend most our days racing against the clock to fit in any and everything:  family, friends, work, various activities, etc.  Give yourself a break by taking......

Search Engine Optimization is quickly becoming an invaluable, ROI-driving marketing tool. Many companies are now seeing more than 50% of their site traffic coming from organic search results. As SEO beings to infiltrate and influence other channels, it’s imperative that you have an SEO strategy......

“Be fearlessly authentic.” Anonymous Video is one of the greatest methods to communicate with your audience. Unfortunately, many professionals don’t use this medium for various reasons: 1) fear of not saying the right thing 2) fear of not looking or sounding perfect 3) fear of what others may......

“Surround yourself only with people who are going to take you higher.” – Oprah Winfrey Managing a project or multiple projects takes time, energy, and multiple minds. Team success begins with initial organization. Once a strong plan is in place, assemble an effective team and......

Client Profile: International insurance company, managing general underwriter and third-party administrator was looking to take their highly-customizable process of claims payment, and healthcare program management to government agencies Need:Expertise in government healthcare programs Solution: Hypesmith worked with the client to build a business plan for......

Lights. Camera. Action! One of our favorite non-profits, Energy Krazed, wanted to build some hype around a community event they were involved with. Our video crew had a blast capturing the essence of the program partnership with Indy Parks and Recreation Windsor Village Part. Hypesmith was on......

Company hires David Barker, Former CEO of SIHO Insurance, strengthening the depth of expertise and healthcare relationships   Hypesmith announced today that David Barker has joined the team as the President of Community Based Health Partnerships, bringing 30 years of experience in executive leadership in......

“No matter what you do, your job is to tell a story.” – Gary Vaynerchuk Video is one of the most powerful forms of communication and storytelling. Did you know that video on a landing page can increase conversions by 80% or more? What’s even......

Client Profile: Payment Integrity Organization acquired multiple companies each year and was looking for a streamlined rebranding process as part of the IMO division on their organization Need: Expertise in rebranding and project oversight management Solution: Hypesmith developed a standard rebranding plan for use in......

“Grids give order to graphic design. They speed up the design process by helping designers decide where content should be placed rather than where it could be placed.” – Troy Templeman If you look at a magazine or an advertisement, you will most likely see......

Client Profile: Management Services Company developed to support providers and payers with implementation of value-based care reimbursement models, value-based care contracting, data analytics, and innovative care models for high-cost patients Need: Statewide Primary Care Provider Education Solution: Hypesmith worked with the organization to set up......

Hypesmith loves working with non-profits and highlighting programs through videos and impact studies. We created this video for the Foundation for Complex Healthcare Solutions (FCHS). It shows first-hand how impactful even a small grant can be. We encourage you to learn more about all of......

“I strive for two things in design: simplicity and clarity. Great design is born of those two things.” – Lindon Leader When selecting a typeface or font for headings, subtitles and body text, use easy to read fonts for a simple and effective design. The......

“Innovation distinguishes between a leader and a follower.” – Steve Jobs Everyone knows the importance of a website when it comes to doing business, but many don’t know the importance of responsive website design. Today, over 50% of website traffic is coming from mobile devices.......

Our client, Equian, had a vision to start their own specialized podcast for their client base and we were excited to spearhead this project with them! We launched the Payment Integrity podcast within four months of recording and continue to build this incredible platform for......

Client Profile: Large healthcare organization with rapid employee growth on different internal systems needed a way for all 1,700 employees to quickly be able to access key company information and training materials Need: Expertise in secure website portal development Solution: Hypesmith developed an intranet website......

Anyone in the industry realizes that effective proposals (whether solicited or unsolicited) are a key to landing new business.  Hypesmith has been managing proposals for clients since our inception and has worked on all sides of the process: evaluation, scope of work creation, and response.......

“Strive not to be a success, but rather to be of value.” – Albert Einstein Social media is an amazing tool for adding value to others, communicating with your network, and sharing information and resources. Your company social media pages and platforms are your virtual......

Client Profile: Start up non-profit looking for a brand that would resonate the energetic culture they were building around their mission to foster a happier and healthier Indiana by empowering youth and families to take charge of their health Need: Expertise in the healthcare environment and branding......

Client Profile: Workers’ Compensation Company who acquired the assets of a telehealth company and needed to determine the best way to roll out the product to existing customers and potential customers outside of their existing lines of business Need: Expertise in various forms of marketing......