20 Jun OUR CRAFT: PODCAST
Our client, Equian, had the opportunity to have Ken Schmidt, author of “Make Some Noise: The Unconventional Road to Dominance” on their client-based podcast during their annual client symposium. Our marketing team was on-site at their annual conference with equipment ready to go and we took this opportunity to build Equian’s content library for their Payment Integrity Podcast. Conferences are premium time to gather content and material for podcasts. The convenience of leveraging executives, keynote speakers, and field experts at conferences while they are all on location together, make this an ideal time for recording fresh content for podcast episodes. Are you curious about starting your own podcast, perhaps at your next conference?