21 Jan CRAFTSMAN TRICKS OF THE TRADE: POWER OF VIDEO
“Knowledge is of no value unless you put it into practice.” – Anton Chekhov
If you keep your knowledge and skill to yourself then who are you helping? I get it…video isn’t an easy platform for many but that shouldn’t stop you from at least putting one out a week or even a month. You have value to offer clients and prospects so why not share it? Video isn’t about a sales pitch, it’s offering a tip or insight that your viewer can learn from. Remember this the next time you hit “record”. Just know that you don’t have to record an hours worth of content, 3-5 min is plenty and will ensure that you’re concise with your messaging.
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