28 Jan CRAFTSMAN TRICKS OF THE TRADE: GEOFENCE ADVERTISING
“Someone’s sitting in the shade today because someone planted a tree a long time ago.” – Warren Buffett, investor
Geofence Advertising allows you to deliver your message to the right party and the right time in the right location. In a nutshell, geofencing leverages location-based marketing data to serve advertising to an audience that enters/leaves a location at a given time for up to 30 days after they leave that location. Your ads are then served on apps and websites that have open inventory, which includes most major websites. Geofencing is perfect if you want to target customers after they leave your place of business, if you exhibit at big conferences, or if you want to target a prospect’s office building when you are in the middle of a major sale.
Not sure where to begin? Hypesmith can help you hyper-target and get very localized with your advertising. Geofencing can be a huge win for your business!