15 Apr CRAFTSMAN TRICKS OF THE TRADE: DRIVING REVENUE TO RURAL HOSPITALS
“Instead of thinking outside of the box, get rid of the box.” -Deepak Chopra
We continue to hear about the surge of challenges that rural hospitals face. They’re competing with larger hospital systems creating financial distress and closures. Here’s what we know: rural hospitals typically serve smaller populations, have smaller capacities, and lower occupancy. They may also face financial challenges due to a high percentage of lower income patients. Fewer residency programs and lack of advanced technology services widen the gap of barriers these hospitals are facing today. In the ever-changing healthcare landscape, it is imperative that rural hospitals think outside of the box to increase revenue. Specific and strategic marketing initiatives can help to reduce the challenges that hospitals face and can be a great opportunity to raise awareness in their respective communities. Establishing a creative plan of engagement within the community can increase use of services and facilities to drive the rural population to a local hospital rather than seeking treatment from a larger multi-hospital system.
Hypesmith is #HYPED about helping rural hospitals capture their market and increase revenue by crafting strategic marketing to make rural hospital services more visible to their communities. Contact the Hypesmith team of experts to work with your executive team to implement a strategy that will provide engagement and increase the financial outcome of specialty services within your rural health organization.